Photo: The team of The World Cordova, a Mexican newspaper that has chosen to train their injecting equipment and tools.
Some words for daring and courageous publishers, eager not to miss the train of the future. The group learned from a friend I NNOVATION consultants that have revolutionized and injected passion in newsrooms. Thanks to Daniel Lozano and Carlos Soria.
1. "What has not changed and will never change is that as journalists we should remain storytellers necessary and relevant, that anxious, excited and do think, whatever the technologies we have at our disposal."
2. "What it is changing and will change, is that we get from the paper beyond the paper, new media, new narratives, new brands and new products and business journalism to more readers, larger audiences and new communities ".
3. "Competition always end up with the same technologies that we, hence, the big difference is always in the media but not in the end, in the spirit, not material, not the aesthetics but ethics and knowledge editors and managers to make creative and innovative. "
4. "The last reason that media companies will prevail in the Information Society is that they are, or should be, better than anyone when it comes to search, collect, select, filter, assess, edit and present, such as refineries informative are pure information and more high-octane hard information as possible. "
5. "When turbulent winds of change blow, some media companies build bunkers, others build windmills."
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